Senior Manager Partnerships, Events & Cooperations (f/m/d)

As Senior Manager Partnerships, Events & Cooperations (f/m/d) at Outdooractive, you will develop a key area at the intersection of marketing, sales, B2C, B2B, community, and product.

You identify relevant events, platforms, communities, and partners, transform them into impactful formats and collaborations, and ensure that our activities measurably contribute to brand strength, reach, lead generation, partner retention, and revenue growth.

This role is not just about event organization. It is about making Outdooractive more visible, more relevant, and stronger through partnerships in the market.

• You develop a clear event, partnership, and cooperation strategy for Outdooractive in both B2B and B2C contexts.
• You evaluate existing and new events based on strategic relevance, target audience, reach, cost, sales impact, and brand fit.
• You identify relevant partners from the fields of outdoor tourism, sports, mobility, publishing, equipment, retail, event organizers, regions, associations, communities, and creators.
• You develop partnership models that create real value for both sides, such as reach, content, trials, Pro+ activation, B2B leads, community access, or joint campaigns.
• You plan and manage Outdooractive’s presence at selected events, trade fairs, festivals, industry formats, and community events.
• You create proprietary event and activation formats that align with Outdooractive and bring our platform to life.
• You work closely with Sales, B2C, Marketing, Community, Product, and Content teams to ensure that events and partnerships are seamlessly integrated into funnels, CRM, communication, and follow-up processes.
• You ensure that events and partnerships generate tangible assets: leads, contacts, content, social stories, partner cases, newsletter opportunities, sales opportunities, and reusable formats.
• You are responsible for planning, budgeting, vendor management, timelines, and the operational execution of selected initiatives.
• You establish transparent reporting and evaluate the impact of events and partnerships based on clear KPIs.

Success in this role means:

• You have transformed individual events and loosely defined collaborations into a structured, manageable system.
• You have established clear priorities: which events we participate in, which we do not, and which we create ourselves.
• You have developed partnerships that measurably generate reach, leads, content, community access, or revenue potential for Outdooractive.
• You have ensured that events and partnerships continue to create value beyond the event day itself by integrating them into CRM, Sales, Marketing, and B2C activation.
• You have contributed to structurally reducing dependency on paid marketing.

• You have several years of experience in event marketing, partnership management, brand cooperations, community marketing, sponsorship, tourism marketing, or a comparable field.
• You do not see events as an end in themselves, but as part of brand building, audience growth, lead generation, and customer retention.
• You are able to identify, approach, convince, and build long-term relationships with partners.
• You have a strong sense for brands, target audiences, communities, and relevant cultural or industry-specific occasions.
• You are strong in both strategy and execution: you can develop ideas with a clear strategic foundation while also ensuring they work effectively in practice.
• You work in a structured, reliable, and independent manner. You are capable of managing budgets, timelines, service providers, and internal stakeholders efficiently.
• Ideally, you bring experience from the outdoor, tourism, sports, destination marketing, platform business, media, publishing, retail, or digital business sectors.
• You are a strong communicator, confident in negotiations, and able to work as an equal partner with regions, event organizers, brands, and internal teams.
• You are fluent in German and English.
• You are motivated to travel regularly and represent Outdooractive at relevant events, partner meetings, and industry formats.