Digital Inside Sales Manager B2B (f/m/d)

As Digital Inside Sales Manager B2B (f/m/d), you are the driving sales force behind our new digital B2B business and part of our B2B team based at our headquarters in Immenstadt.

You acquire small and medium-sized customers for Outdooractive’s B2B solutions, guide prospects through the entire sales process, and develop relationships with existing customers.

Starting with our Accommodation business segment, you combine strong traditional inside-sales skills with digital sales channels and our new webshop.

While larger and strategic accounts are managed personally by our Account Management team, you take ownership of actively developing the mid- and long-tail market - from initial contact through closing and beyond.

• Customer Acquisition: Proactively engage B2B leads via phone, video calls, email, and other digital channels.
• Lead Qualification: Qualify inbound and outbound-generated leads and identify specific customer needs.
• Consulting & Closing: Present our solutions, advise customers, and guide them through to contract signature.
• Pipeline Management: Take full ownership of your CRM pipeline – from lead and opportunity to closed deal.
• Webshop Activation: Support prospects on their journey to digital purchase and identify potential barriers in the buying process.
• Existing Customer Development: Identify and actively pursue up-selling and cross-selling opportunities.
• Campaign Follow-up: Consistently follow up on leads generated through marketing campaigns, webinars, events, and digital acquisition activities.

How we measure your success

• Qualified leads and conversion rates throughout the funnel
• Customer Acquisition Cost (CAC)
• Digitally generated revenue / ARR
• Webshop conversion
• Onboarding completion and time-to-value
• Product adoption and retention
• Renewal / churn
• Up-selling and cross-selling
• Customer Lifetime Value / Expansion Revenue
• Level of automation and Cost-to-Serve
• CRM and reporting quality

• Several years of experience in digital B2B sales, growth, revenue operations, marketing automation, or comparable commercial roles for digital products
• Experience with B2B SaaS, subscription, licensing, or similar recurring-revenue business models
• Proven experience in building or optimizing digital acquisition, conversion, and customer lifecycle processes
• Strong understanding of relevant SaaS and growth metrics such as CAC, conversion rate, Customer Lifetime Value, retention, churn, and expansion revenue
• Strong proficiency with CRM systems and digital sales processes; experience with Microsoft Dynamics 365 is a plus
• Experience with marketing automation, analytics, or BI tools is an advantage
• Analytical and data-driven mindset, with experience in segmentation, testing, and funnel optimization
• Ability to translate strategic concepts into concrete processes, customer journeys, campaigns, and technical requirements
• Industry knowledge in outdoor, tourism, destinations, or hospitality is a plus, but not required
• Strong sense of ownership and enthusiasm for building a new digital sales channel
• Excellent German and English language skills